Pivot Point: How To Build, Position, And Market Your Brand Online And Thrive

Jaclyn Johnson

CEO + Founder, Create & Cultivate

Jaclyn Johnson created her career. A power house entrepreneur, by the time she was 28, Johnson had sold her first business, (No Subject), invested in one of the country’s top female owned startups, Away, and launched her second multi-million-dollar company, Create & Cultivate. Johnson recognized a gap in conversations, resources, events and community for female millennial entrepreneurs and responded with a solution, Create & Cultivate, the beloved media platform and nationwide conference. In the process, Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation have propelled her voice to the forefront of the discussion on workplace equality, a new thought-leader for millennial women and Gen Zers on the career come up. Known for her powerful messaging and often imitated never duplicated style of digital and experiential marketing, Johnson is reshaping attitudes on female entrepreneurialism, work culture and the gig economy for women all over the world. Johnson's first book, WorkParty , published by Simon & Schuster, offers a rallying cry for women in the workplace, First We Leaned In, Now We Stand Up. WorkParty is Johnson’s career manifesto sharing her story as well as advice on how she turned distrust into determination, frustration into fuel, and heartache into hard work. WorkParty has an accompanying podcast which has featured some of the biggest names in entertainment, business and beyond. A graduate of NYU, Johnson’s trajectory has been skyrocketing since she founded (No Subject) in 2010. With the launch of Create & Cultivate in 2012, she gained global visibility. Named a Forbes 30 Under 30, an Adweek Disruptor and profiled in Fast Company, the LA Times, Entrepreneur and more, Johnson has earned her way to the frontlines of a workplace revolution at a time when change agents and disruptors are flexing real influence. With the entirety of her career devoted to building up female entrepreneurs and women in the workplace, 2020 is poised to be Johnson’s biggest year yet.

Farryn Weiner

Founder, Farrynheight

Farryn Weiner is an award-winning brand architect and marketing leader that always puts the customer and story first. She is the founder of Farrynheight, a new age brand strategy and marketing SWAT team built to help founders launch or re-launch anything. She is also the host of the Farrynheight Podcast, an audio destination at the intersection of life and work where she tackles how to interchangeably build your brand, your team, and your life. Farryn is a brand builder – an expert in big thinking, creative ideas, and fresh storytelling; but most importantly, she is a chameleon who evolves with the dynamic brands she builds. Prior to Farrynheight, she served as the Vice President of Brand & Marketing at Sweetgreen and the Senior Director of Global Creative & Digital Communications at Michael Kors. Forbes 30U30, Create & Cultivate 100, Bumble Most Inspiring New Yorkers.